Comedy Can be effective
Humor is a very effective tool for grabbing attention and ensuring that your commercial doesn’t fade into the background. It can help you stand out from the crowd and can set your brand up as being open and approachable in peoples minds. The trick with these spots is to make sure that the humour doesn’t overshadow the product/brand you are promoting because while you want the viewer to enjoy your spot, you really want them to remember your brand more than anything else. These hopefully humorous spots are all balanced to serve the brand and not overshadow it.