We’ve been working with Nature’s Bounty since 2018 doing national commercials and social media promotions.  It’s been a pleasant challenge to figure out how to produce the same spot and have it work across all the different platforms from TV/YouTube (16:9) to Instagram (1:1) to even Tik Tok (9:16).  Designing spots that work in polar aspect ratios has raised our game and allowed us to expand that offering to our other clients.